Media Agency in Barcelona
Media Agency: Essential in a digital world
The digital transformation and the change in consumer behavior in the face of traditional media consumption has changed. Still the essence of public relations services, building reputation and growing brand authority, remains. At Total Agency, an event agency, we want to help you develop your offline and online public relations and communication strategies. We manage the integral communication of your brand.
Why do you need to incorporate a media agency in your company?
STRENGTHEN YOUR BRAND
It is very important to create relationships with the media to increase brand awareness and gain notoriety from your audiences and partners, whether in traditional or digital formats. In addition, public relations and communication services help to position the brand as a leader in the sector and influence the customer journey of your target audience.
THE CONTENT HELPS TO CONVERT
The increasing saturation of advertising has made Brand Content a tool to broadly communicate your brand and your values. Also to create concepts around your products and services. Through Storytelling we create stories to reach the consumer in a different, unique way and providing added value. Leaving behind intrusive advertising and low interest for the user.
BOOST YOUR AUTHORITY ONLINE
Public relations actions are closely linked to SEO as they help very positively in the SEO positioning of your brand in the digital world. When authority websites reference your brand in the search engine, Google perceives it as a reliable source of information. This explains the great boom in collaborations with the media, influencers, youtubers, etc.
Public relations and communication services in Barcelona
· Planning and strategy of traditional and digital media
· Press office and public relations
· Internal and external communication of the company
· Drafting of press releases, press releases and their dissemination
· Brand Content. Content creation always taking into account the keywords (KWs) in which you want to position the brand
· Clipping service
· Analysis, reports and measurement of results
· Sponsoring planning and sponsorship activation
· Influencers Management
· Organization of press trips and influencers