Advertising on social networks
Social Ads: Advertising on Instagram and Facebook
The use of social networks is part of our routine. They are the space where brands and companies can transmit their values and connect with their potential customers. The two social networks with the most relevance and impact are Facebook and Instagram. At Total Agency, a digital marketing agency, we analyze your target audience to develop successful social media advertising campaigns to obtain the results you want.
Why do you need to carry out advertising actions on networks?
LOWER COST
One of the great benefits of advertising on social networks is that you do not need a large budget to get started, that is why Facebook Ads is an accessible tool to everyone. While in Google Ads, if there is a lot of competition in your sector, the budget will have to be increased.
HIGH TARGET SEGMENTATION
Not all users are ready to buy on your website or have the same brand awareness. Each user is at a different moment of their Customer Journey and it is very important to be able to work all the phases of the conversion funnel (attraction, interaction, conversion and loyalty) with a well structured campaign. The three main segmentations of Social Ads are; segmentation according to demographics and interests, personalized targeting (custom audience) and similar audiences (lookalike).
DIVERSITY OF CREATIVE FORMATS
There are many formats options that can make your Instagram and Facebook advertising perform better. Combining text, images, videos and interactive content. One of the keys to having a good profitability from advertising on Instagram and Facebook is to have a good design that helps you attract the attention of your audience.
Social media advertising services
· Competitor analysis and strategic consulting
· Definition of the buyer person to be able to reach the desired audiences
· Creation of content and creative material either texts, images or videos
· Definition of the objectives in each phase of the conversion funnel for a better structure of campaigns and ad groups
· Creation and optimization of advertising campaigns on social networks (Social Ads)
· Installation of the pixel to be able to measure and analyze the performance of the campaigns in Google Analytics
· Monitoring of Social Ads campaigns and the realization of a report to be able to decide and optimize
· Management of social networks at an organic level